Successful marketing depends on the accurate prediction of consumer behaviour. Yet neuroscience has shown that 90% or more of our behaviour is driven by thoughts and emotions that operate deep within our subconscious mind. So if you only rely on your consumers’ conscious or spoken feedback, you are only capturing the tip of the iceberg of emotions that shape their preferences and decisions.
At Neurosense, we specialise in uncovering the deep-seated feelings and subconscious reactions that consumers have to brands, products, packaging designs, advertisements and marketing initiatives. By helping our clients access and understand how consumers truly feel about their brands, we are helping them create better products and services and deliver more effective marketing and advertising campaigns.
Our implicit tests work by capturing consumers’ subconscious responses online in less than a second and before the conscious brain has time to influence their responses. In this way, we are able to measure consumers’ subconscious emotions unfiltered by concerns about what they should or shouldn’t say. This in effect removes the confounding effects that so often plague focus groups and explicit questionnaires or surveys.
Neurosense is one of the world’s leading and most established Neuromarketing Research agencies. Since 1999, our team of dedicated research psychologists, marketers and consumer scientists have helped clients access and understand emotions that occur nonconsciously in consumers when they are exposed to brands, products, packaging, advertisements, and marketing campaigns, in order to predict their behaviour with much greater accuracy than previously.
We conduct and analyse our proprietary online implicit response time tests that capture consumers’ nonconscious responses to help you understand what they really feel and need. From new product development and multisensory optimized pack designs to informed brand positioning and advertising pre-copy testing, brand extensions, media planning, shopper, consumer segmentation and more, our tests yield insights that go far beyond traditional market research tools.
Neurosense have developed the world’s largest suite of online response time tools that measure nonconscious or implicit consumer reactions in speeds less than a second. Validated alongside functional magnetic resonance imaging (fMRI) brain scanning experiments over the past 15 years, our tests can be translated into any language, offer very fast turnaround and are easy to implement. The company also has many years of expertise in fMRI brain scanning and biometrics for our clients.
How neuromarketing can unlock cross-cultural understanding
Asia is fast becoming the centre of gravity for big consumer brands - Read More
12th December 2014
Obesity is a modern epidemic – but who or what is to blame?
Neuroscientists believe that the answer lies deep within our subconscious mind - Read More
8th July 2014
The Future of Moodvertising.
Imagine campaigns that adapted their content to match our moods on a real time basis. Moodvertising is poised to redefine the communications industry - Read more
18th June 2014.
Dates for the Diary
March 10-12 2015
Professor Calvert giving a keynote on Mobile Neuromarketing. MRMW Conference, Singapore
17-19th May 2015
Asia means business. So what’s new? Esomar Asia-Pacific, Singapore