Truthsayers Neurotech has launched it’s first podcast. ‘Why Neurotech® is the Future of Consumer Research‘ kicks off the series and covers an interview with Professor Lisa Methven from the University of Reading, who talks with host Cheryl Stapleton about a new collaborative research project. Professor Methven explains how Neurotech®, based on the neuroscience based method ‘Implicit Reaction Time’, has helped students to gather emotional responses from consumers, providing unique insights into how they purchase food.