This is a multi-platform, multi-device app that can be used for on-the-spot decisions between two or more brands or products. It is a shortened but more condensed version of BrainLink and can be adapted/modified in the field. An example of how uDecide can be used is where a shopper can’t decide between two items and rather than make a decision walks away from both, the uDecide test woud make that decision for them, there and then, and save a sale from walking out the door.