The brain is a complex network that processes vast quantities of information every second.

Neurosense Real-time Affect Monitoring tool (N-RAM™) has been developed to measure the second-by-second shifts in an audience's emotional response during the perception of advertisements, movie trailers and other dynamic communications such as radio broadcasts and televised political speeches. N-RAM™ offers a more flexible solution to current EEG approaches to real-time analysis of emotional engagement as the number of emotions measurable by N-RAM™ is not limited by the technology.

N-RAM™ is now used by creative agencies and the entertainment industry to understand how different creative executions influence an audience's emotional state on a scene-by-scene basis.