Neurosense Implicit Personality Measure (N-IMP™)

This test is widely used to segment consumers at a deep, emotional level, rather than just based on their demographics.  Because traditional methods of measuring personality are prone to biases from things such as image management, disguising one’s feelings, or simple lack of insight into the real nature of our own personalities, N-IMP™ captures personality traits of any target audience in a potentially more accurate way.