Positive perceptions of a product have been linked to positive emotions - we are more receptive to a product or concept when we feel good; we are also more likely to take action on an issue if we are made to feel bad about inaction (e.g., the negative feelings when viewing images of poverty can spur us into doing something about it, such as donating to a relevant charity).
The Neurosense Emotional Arousal Task (N-EAT™) evaluates consumers' emotional reactions to product-related stimuli. Respondents evaluate images on an emotional-arousal scale but within a fixed timeframe. The scale has two dimensions - emotional arousal (emotional intensity) and valence (positivity or negativity), and by examining response latencies on these two scales we calculate the emotional response to the image. This task can inform marketers about how consumers are likely to react to their brand, products, logos, new designs and advertisements.