Neurosense Attentional Capture Test (N-ACT)

N-ACT measures selective visual attention – what is the attention-grabbing power of an asset (pack, logo, claim, car, etc) when there is no direct intention to search? This is most often determined by the nonconscious visual salience of the asset. The output is a rank order of the attention grabbing power of each image. The test detects attention processes that mostly operate at the immediate, nonconscious level.