Multiple Brainlinks™

Using several BrainLinks at a time can give a broader picture. One may wish to compare one’s brand against competitor brands using a combination of category driven attributes, such as those based on emotional associations, purchase intent, social image, perceived benefit, perceived quality, trustworthiness, and so on. Multiple BrainLinks can be used to compare several new designs of a pack or to compare one’s brand with a range of competitors. We provide results that show how each brand or package design is characterized implicitly, and which version is preferred and why, based on processes going on at the nonconscious level.