Implicit Affective Congruency Test (Impact™)

Neurosense’s Impact™ test has been developed to measure the moment-by-moment shifts in an audience’s emotional responses while being presented with a movie or sound clip. This could be a TV or radio advertisement, a movie trailer, a radio broadcast, or a televised political speech (and similar). Impact™ offers a more flexible solution to current EEG approaches to real-time analysis of emotional engagement as the number of emotions measurable by Impact ™ is not limited by the technology. Unlike some other tests which use a conscious continuous rating method, Impact measures emotional impact at the nonconscious level.