Brainlink™ Pre-Post

This test is specifically designed to measure the effect of an ‘intervention’ on the nonconscious associations respondents have to brands and products. Measurements are taken both before and after exposure to the intervention, typically a TV, Print, Web or Radio ad and the effectiveness of the ad and touch-point. It can be used to compare different versions of an ad, different touch-points or forms (e.g., online, on TV, radio, etc), and to identify the optimal version and its effectiveness on the audience.