Archive

New research suggests controversial approach to reversing high staff turnover rates.

From service-based SME's to global international call centers, the demands placed on service staff can be so stressful that staff turnover rates are rocketing. A recent study by Neurosense suggests that the solution may lie in better understanding of how the human brain deals with complex social interactions. Singapore Business Review.

27th September 2013.

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Are food brands so powerful they can actually effect our taste buds?

BBC Food Blog

31st May 2011.

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Plain cigarette packaging and the law � will it work?

Euromonitor International

1st August 2011.

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Exploiting neuroscience lessons to shape policy.

Brain Culture, BBC News UK Politics.

November 2011.

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How food superbrands manage to become your family.

BBC News Business

May 2011

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How superbrands create our designer desires.

BBC News Business

May 2011.

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Why marketing minds have turned their heads to mind-reading.

Financial Times, April 12, 2010.

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In the smoker's head: Neuroscience and smoking prevention.

Calvert GA., Gallopel-Morvan K., Sauneron S. & Oullier O. (2010). In O. Oullier & S. Sauneron (Eds). Improving public health prevention with behavioural, cognitive and neuroscience (pp. 74-93). Paris: La Documentation Française.

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Neuromarketing is a go.

Wired Magazine

24 June, 2009.

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On Advertising: Better ads with MRIs?

International Herald Tribune

March 26, 2006.

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Brain Sells.

Time Magazine

10th September 2006.

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Need to know .. neuromarketing.

Research Magazine

2004

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