Where are behavioural studies taking marketing? It's a question that has been somewhat overshadowed by the ethics and privacy debate surrounding this summer's controversial social media 'emotional manipulation' experiments. CMO.com
29th August 2014
Who people think they are compatible with and who they are actually compatible with, are two very different things. By using Neurosense's Implicit Personality test (N-IMP™), TrulySocial's Digital Dating App taps into users' subconscious to accurately determine personality traits and then accurately match users with whom they are truly compatible with.
10th October 2013
Give a man a deadline and he will deliver a solution, remove it and he will create the future. Neuroscience is now beginning to shed some light on the elusive nature of human creativity. Ogilvydo.com
September 27th 2013
From service-based SME's to global international call centers, the demands placed on service staff can be so stressful that staff turnover rates are rocketing. A recent study by Neurosense suggests that the solution may lie in better understanding of how the human brain deals with complex social interactions. Singapore Business Review.
27th September 2013
American Express has partnered with Neurosense to conduct a global study that measures the chemical, biological and emotional impact in people giving or benefiting from great acts of above-and-beyond service.
August 12th 2013
Australia, July 2013
Spotlight on Professor Gemma Calvert. Straits Times, 4th January 2013.
Interview with Professor Gemma Calvert, World Knowledge Forum 2012.
HITC Lifestyle, 2012.
Teaching Times, 2010.
Channel 4, UK. 2011.
Client: Hakuhodo Project: Identifying brand loyalty areas in the brain using FMRI