FMRI Moodmap™

Neurosense has specific expertise in FMRI scanning of aromas and tastes for clients including the global flavour and fragrance houses. During this time, we identified key brain networks that were of particular relevance to the evaluation of aroma and flavour preference and function.

FMRI Moodmap™ is our proprietary FMRI chemosensory analysis software and is used to evaluate aroma compounds, fragrances and tastants against bench-marked norms. The brain systems that our studies have repeatedly identified as being key indicators of consumer preference for perfumes, food and beverage flavours and aromas include:

  • Arousal systems
  • Olfactory preference areas
  • Multisensory integration sites
  • Olfactory identification areas
  • Desire
  • Conscious attention