Using our Pre/Post BrainLink Test, we have helped several companies develop adverts that are more appealing and better targeted. In one study, we identified the effect of a six-week TV advertising campaign for a well-known brand in the financial services sector.
Our results indicated that overall, the advertising had done a good job at improving the implicit perception of the brand, especially in the younger age group who showed a dramatic increase their trust of the brand and their intention to purchase the product. We have also recently developed new tools for assessing which TV programme a brand has the most to gain by sponsoring or advertising in it. This has the potential of making significant savings in advertising costs, because advertisers will know they are targeting the best audience on that channel.