Neurosense Ad-Programme Implicit Matching Tool (AdSnap)
Neurosense launches a new tool for advertisers that finds the right programme for a campaign. Our unique matching algorithm will find the programme that matches the emotional profile of your brand or product. This test works entirely on the intuitive or nonconscious level.
An ad that appeals to 90% of a medium sized audience will have a significantly higher return than an ad that appeals to 10% of a large audience
This tool is used to match a specific TV or radio programme with your product. It compares an implicit measure of the emotions that viewers/listeners have to their favourite programmes, with their emotional perception of your brand. This information can be used to identify the best programme for your advertising campaign.
Prime time is not necessarily the best time for your ad. An ad that is placed with the wrong programme can lead to 'emotional incongruency' - a feeling in the viewer that the ad is strange or odd. This can have a negative impact on the brand. An ad for a product that works in harmony with a programme will have the highest impact on its viewers. So, an ad that appeals to 90% of a medium sized audience will have a significantly higher return than an ad that appeals to 10% of a large audience.
Our AdSnap tool works by measuring the emotional impact of a number of target programmes. It characterizes these programmes on an array of emotional dimensions, purchase triggers including measures of brand equity. The tool is then used to take the same measure as the brand or product to be advertised. Our unique programme-product matching algorithm is then used to calculate which programme is the best for your product. It also shows you how and why the product will benefit form advertising in that programme.
AdSnap is also useful for finding the best match among candidate websites, magazines, newspapers, and so on.